4:48 am Uncategorized

I’ve ignored more press releases in my time than I care to remember, but I still scan, and sometimes even read, a bunch of them every single day. Comes with the territory, and I’ve long accepted that – I’m sure a lot of PR folks think of those as necessary evil almost as much as we do. Almost.
But as boring as it is to read the same frickin words over and over and over and over again, there are certain times – albeit very, very few – where we manage to distill some actual useful information from the writings (but please, again, stop using words like “leading” and “award-winning” in the first paragraph all the time. Pretty please?).
And then there the rare ones that put a smile on our face. Press releases we actually enjoy reading. Not because they’re ballsy (it’s easy to provoke and get attention by running your virtual mouth) but because they’re whimsy and just the right degree of ballsy, rather.
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