PlacePop Looks To Give Any Business Its Own Rewards Program, Raises $1.4M

• July
• 31

10:24 pm Uncategorized

It’s no secret that loyalty programs — like those hole-punch cards that give you a free Slurpee every ten visits — are a great, cheap way to keep customers coming back to your business. Thing is, running these programs isn’t always as easy as it seems, especially if a business wants to do something more complex than the basic “buy ten get one free”. PlacePop is a new startup looking to make these loyalty programs accessible to any business: the startup has built a self-serve platform based around its new iPhone application which companies can use to distribute virtual, custom-branded loyalty cards.

Today, the company is launching at our Social Currency CrunchUp, and it’s also announcing that it has closed a $1.4 million round of funding.  Participants in the round include Affinity Labs Founder Chris Michel, Bebo Founder Michael Birch, and James Currier and Stan Chudnovsky, both of whom cofounded Ooga Labs. More information: click here