Chango Closes $1.4 Million Round, Brings Search Targeting To Display Ads

• June
• 30

8:24 pm Uncategorized

Toronto-based advertising startup Chango closed a $1.4 million Series A funding, with new investors Metamorphic Ventures and privately from Geoff Judge, a VC at iNovia Capital and co-founder of 24/7 Real Media. Last November, the company raised the first $750,000 of the Series A from iNovia Capital and Extreme Venture Partners.

Chango is an ad platform that targets display ads based on people’s previous search history. It is what is known as a “search retargeter.” Unlike other ad retargeters like Criteo who show ads to people based on the fact that they have visited a particular Website, Chango targets ads based on the searches those people have done in the past. More information: click here